The Baikal Brand: Product, Positioning and Vision Conference was held in Listvyanka. Over 80 representatives of nonprofit organizations, including the Fund for Protection of Lake Baikal, and tourism businesses of Irkutsk and Buryatia Regions participated in the conference. The participants agreed that it is essential to create a single brand for Baikal and to join efforts in its promotion.
“We realise that we should show tourists the overall beauty of Lake Baikal without limiting them to one location,“ said the Vice-President of the Fund for Protection of Lake Baikal Bair Tsyrenov. The Lake Baikal has tourist camps, tourism infrastructure, hiking routs of various levels of difficulty, educational, extreme, for different categories of people. Conference in Listvyanka revealed the current interest in unifying efforts for promotion of the single brand of Lake Baikal. It is likely that we will see the first drafts of the Baikal brand appear in the nearest future.